sx77 is committed to protecting the personal data of every player on our platform. This Privacy Policy explains exactly what data we collect, why we collect it, how we use it, who we share it with, and what your rights are as a user.
This Privacy Policy applies to all personal data processed by sx77 in connection with your use of the sx77 platform, including the website, account registration, KYC verification, deposits, withdrawals, gameplay, and customer support interactions. By using sx77, you acknowledge that you have read and understood this policy.
1.1 sx77 ("we", "us", "our", "the Platform") operates as an online casino and sports betting platform. In the course of providing our services to users in Pakistan and internationally, we collect and process personal data as described in this Privacy Policy.
1.2 We are committed to handling your personal data responsibly, transparently, and in accordance with applicable data protection principles. This policy is designed to give you a clear and honest account of our data practices — written in plain English, not buried in obscure legal language.
1.3 This policy should be read alongside our Terms & Conditions and Responsible Gaming policy, which together constitute the full agreement governing your use of sx77.
2.1 Depending on how you interact with sx77, we may collect the following categories of personal data:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, CNIC document images | KYC verification |
| Contact Data | Email address, Pakistani mobile number, city of residence | Account registration |
| Financial Data | JazzCash / Easypaisa account numbers, bank account details (for withdrawals), transaction history | Deposits & withdrawals |
| Account Data | Username, account ID, login timestamps, session duration, balance history, betting history | Account activity |
| Technical Data | IP address, device type, browser type, operating system, referring URL | Platform access |
| Communications Data | Live chat transcripts, support ticket content, email correspondence | Customer support |
| Usage Data | Pages visited, games played, features used, click paths | Platform analytics |
2.2 We do not collect special category data (such as health data, political opinions, or biometric data) except where a user voluntarily discloses such information in the context of a responsible gaming self-assessment or support interaction, and only to the extent necessary to provide appropriate assistance.
3.1 sx77 collects personal data through the following means:
4.1 sx77 uses your personal data for the following purposes:
4.2 sx77 does not use automated decision-making or profiling in ways that produce legal or similarly significant effects on individual users, except as part of fraud prevention processes where legal obligations apply.
5.1 sx77 processes your personal data on the following legal bases:
6.1 sx77 does not sell your personal data to third parties. We may share your data with the following categories of recipients, and only to the extent necessary for the stated purpose:
6.2 Any third party receiving sx77 user data is contractually required to maintain appropriate data security standards and to use the data only for the purposes for which it was shared.
6.3 In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the successor entity, subject to the same data protection obligations set out in this policy.
7.1 sx77 retains your personal data for as long as your account is active and for a period thereafter as required by applicable legal and regulatory obligations. The following indicative retention periods apply:
7.2 Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised in accordance with our internal data disposal procedures.
8.1 sx77 uses cookies and similar tracking technologies on the Platform to enable core functionality, maintain session state, prevent fraud, and analyse user behaviour for the purpose of Platform improvement.
8.2 The following types of cookies are used on sx77:
8.3 Most modern browsers allow you to control cookie settings. Restricting strictly necessary cookies may impair your ability to use the sx77 Platform. Restricting analytics or functional cookies will not affect your ability to register, deposit, play, or withdraw.
9.1 sx77 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction:
9.2 While sx77 takes data security seriously and invests significantly in protective measures, no online platform can guarantee absolute security. In the event of a data breach that poses a risk to your rights, sx77 will notify affected users in accordance with applicable legal requirements.
10.1 As a user of sx77, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team:
Request a copy of the personal data sx77 holds about you.
Request correction of inaccurate or incomplete personal data.
Request deletion of your data where we no longer have a legal basis to retain it.
Request that we restrict processing of your data in certain circumstances.
Receive a machine-readable copy of data you provided to us directly.
Object to processing based on legitimate interests, including direct marketing.
10.2 sx77 will respond to verified data rights requests within thirty (30) calendar days. Some requests may be subject to exemptions where legal retention obligations apply — for example, we cannot delete KYC records during the mandatory retention period.
10.3 To submit a data rights request, please contact sx77 support via live chat on the Platform or by email to the address listed in Section 13.
11.1 sx77 is strictly an 18+ platform. We do not knowingly collect personal data from individuals under the age of eighteen (18). If we become aware that a minor has registered an account or submitted personal data to the Platform, we will take immediate steps to close the account and delete all associated data.
11.2 If you believe that a minor has accessed sx77 and provided personal data, please contact our support team immediately so we can investigate and take appropriate action.
12.1 sx77 may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or Platform functionality. Where changes are material, we will notify registered users via the Platform or by email to their registered address.
12.2 The current version of this Privacy Policy — including the effective date — is always available on this page. We recommend reviewing the policy periodically. Continued use of the Platform following any update constitutes acceptance of the revised policy.
13.1 For any queries, concerns, or requests relating to this Privacy Policy or the way sx77 processes your personal data, please contact us using the details below:
13.2 sx77 aims to acknowledge all privacy-related correspondence within two (2) business days and to provide a substantive response within thirty (30) calendar days, or such longer period as may be permitted under applicable law for complex requests.
Six core commitments that define how sx77 handles your personal information.
sx77 does not and will never sell your personal data to third-party advertisers, data brokers, or any other commercial buyer. Your data is used to operate your account — nothing else.
All data transmitted between your device and sx77 is encrypted using 256-bit TLS. Sensitive stored data — including CNIC images and financial records — is encrypted at rest.
Your CNIC is used solely for identity verification and fraud prevention. It is stored securely, shared only with our KYC provider under strict contractual controls, and never disclosed commercially.
Only sx77 team members who genuinely need access to your data to perform their role can view it. Access is logged, monitored, and subject to regular review.
Access, rectification, erasure, portability — your data rights are real and actionable at sx77. Submit a request to support and we'll respond within 30 days, no unnecessary friction.
Promotional emails and SMS are only sent with your explicit consent. You can withdraw consent at any time through your account settings or by contacting support — effective immediately.
You've read how we protect your data. Now explore the sx77 platform — casino games, cricket betting, live dealer tables, and more — knowing your information is handled responsibly.